Marketing in Romania: The Challenges of the Transition from a Centrally-planned Economy to a Consumer-oriented Economy
| Year of publication: |
1993
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|---|---|
| Authors: | Lascu, Dana-Nicoleta ; Manrai, Lalita A. ; Manrai, Ajay K. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 11-12, p. 102
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