Marketing in small hotels: a qualitative study
Year of publication: |
2008
|
---|---|
Authors: | Moriarty, Jane ; Jones, Rosalind ; Rowley, Jennifer ; Kupiec‐Teahan, Beata |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 3, p. 293-315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Hospitality services | Marketing strategy | Tourism marketing | Hotel and catering industry | Small to medium‐sized enterprises | United Kingdom |
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