Marketing in SMEs: a “4Ps” self-branding model
Year of publication: |
2016
|
---|---|
Authors: | Resnick, Sheilagh Mary ; Cheng, Ranis ; Simpson, Mike ; Lourenço, Fernando |
Published in: |
International Journal of Entrepreneurial Behavior & Research. - Emerald Group Publishing Limited, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 22.2016, 1, p. 155-174
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | SMEs | Owner-manager | Self-branding |
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