Marketing in SMEs : the role of entrepreneurial sensemaking
Year of publication: |
2012
|
---|---|
Authors: | Bettiol, Marco ; Di Maria, Eleonora ; Finotto, Vladi |
Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 8.2012, 2, p. 223-248
|
Subject: | KMU | SME | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Sensemaking-Ansatz | Sensemaking approach |
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