Marketing in the 21st century and beyond : timeless strategies for success
Bruce D. Keillor, editor
| Year of publication: |
c 2013 ; Condensed ed.
|
|---|---|
| Other Persons: | Keillor, Bruce D. (contributor) |
| Publisher: |
Santa Barbara, Calif. [u.a.] : Praeger |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 265 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 15 Beitr. Rev. ed. of: Marketing in the 21st century. c2007 Includes bibliographical references and index |
| ISBN: | 978-1-4408-2852-2 ; 978-1-4408-2853-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737906