Marketing in the age of strict liability
Year of publication: |
1974
|
---|---|
Authors: | Loudenback, Lynn J. ; Goebel, John W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 1, p. 62-66
|
Subject: | Soziale Kontrolle | Verbraucherschutz | Produktgestaltung |
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