Marketing in the cyber era : strategies and emerging trends

Ali Ghorbani [editor]

"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--

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Year of publication:	c 2014
Other Persons:	Ghorbani, Ali (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Marketingmanagement \| Marketing management \| Innovation \| Technischer Fortschritt \| Technological change \| Online-Marketing \| Internet marketing \| Marketing
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XIX, 337 S. graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 16 Beitr. Includes bibliographical references and index
ISBN:	1-4666-4864-3 ; 978-1-4666-4866-1 ; 978-1-4666-4864-7 ; 978-1-4666-4865-4
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010237325