Marketing in the era of COVID-19
Year of publication: |
2020
|
---|---|
Authors: | Hoekstra, Janita Cornelia ; Leeflang, Peter |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 4, p. 249-260
|
Subject: | Downcycle | Marketing strategy | Marketing policy | Consumer behaviour | Konsumentenverhalten | Marketingmanagement | Marketing management | Coronavirus | Marketing |
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