Marketing in the #fakenews era : new rules for a new reality of tribalism, activism, and loss of trust
Alternative title: | Marketing in the fake news era |
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Year of publication: |
[2018]
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Authors: | Horst, Peter |
Publisher: |
[2018]: Charleston, South Carolina : Advantage |
Subject: | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Wirtschaftsethik | Economic ethics | Social Web | Social web |
Description of contents: | Table of Contents [gbv.de] |
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Hayes, Rebecca A., (2015)
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Schouten, Alexander P., (2020)
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Credibility of anonymous online product reviews : a language expectancy perspective
Jensen, Matthew L., (2013)
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Die Bedeutung der Ziege als Nutztier der Tropen und Subtropen
Horst, Peter, (1973)
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Markenführung in Zeiten von Big Data
Horst, Peter, (2016)
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Don’t let big data bury your brand
Horst, Peter, (2015)
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