Marketing in the German Mittelstand - findings from case studies
Christian Homburg, Jan Thido Karlshaus and Annette Zeipel
| Year of publication: |
1999
|
|---|---|
| Authors: | Homburg, Christian ; Karlshaus, Jan Thido ; Zeipel, Annette |
| Published in: |
Structure and dynamics of the German Mittelstand. - Heidelberg [u.a.] : Physica-Verl., ISBN 3-7908-1165-3. - 1999, p. 135-157
|
| Subject: | KMU | SME | Marketing | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | In: Structure and dynamics of the German Mittelstand |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001447070