Marketing in the long-term care continuum
Year of publication: |
2010
|
---|---|
Authors: | Laurence, J. Nathan ; Kash, Bita A. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 27.2010/11, 2, p. 145-154
|
Subject: | Häusliche Pflege | Domestic care | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Zielgruppe | Target group | USA | United States |
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