Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Year of publication: |
2023
|
---|---|
Authors: | Wannow, Stefanie ; Beck, Chiara |
Published in: |
Zukunft des Marketings. - [Berlin] : Arbeitsgemeinschaft für Marketing (AfM). - 2023, p. 57-76
|
Subject: | Metaverse | virtual reality | marketing | user experience | digital transformation | Virtuelle Realität | Virtual reality | Digitalisierung | Digitization | Social Web | Social web | Online-Marketing | Internet marketing | Marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | 10.15459/95451.60 [DOI] hdl:10419/289796 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Next Stop Metaverse : A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Kreutzer, Ralf T., (2023)
-
Chan, Hazel Hoi Yau, (2024)
-
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia, (2023)
- More ...
-
Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls
Wannow, Stefanie, (2023)
-
When Brands Take a Stand - Navigating Emotional Reactions to Brand Activism
Wannow, Stefanie, (2022)
-
Online-Sport-Sponsoring von Continental
Wannow, Stefanie, (2013)
- More ...