Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first
Michael Tasner
| Year of publication: |
c2010 ; 1st ed.
|
|---|---|
| Authors: | Tasner, Michael Scott |
| Publisher: |
Upper Saddle River, N.J. : FT Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Social Web | Social web | Semantisches Web | Semantic web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 224 S. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing : understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing : tapping into billions of cell-phone users -- Virtual reality worlds : the hows and whys to this unique marketing universe -- Video marketing : taking video to the next level -- Web applications : how to effectively use apps in your marketing -- Open-source code : how to find and use others? : hard work for maximum impact -- Collaboration : connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan : putting it all together and taking action -- Conclusion the art of giving back. |
| ISBN: | 978-0-13-708109-7 ; 0-13-708109-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003937533