Marketing in the new economy
volume editor Patrick J. Duparcq, Ph.D., contributors Patrick J. Duparcq, Ph.D., Ward Hanson, Ph.D., Edward C. Malthouse, Ph.D., Das Narayandas, Ph.D., Thomas Steenburgh, Ph.D.
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotler, Philip |
| Other Persons: | Duparcq, Patrick J. (ed., contributor) ; Hanson, Ward Andrew (contributor) ; Malthouse, Edward C. (contributor) ; Narayandas, Das (contributor) ; Steenburgh, Thomas J. (contributor) |
| Published in: |
Legends in marketing ; volume 7
|
| Publisher: |
Los Angeles : SAGE |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxvi, 150 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 12 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503398