Marketing in the new era : combating competition in a globalizing economy
J. S. Panwar
| Year of publication: |
1997
|
|---|---|
| Authors: | Panwar, J. S. |
| Publisher: |
New Delhi [u.a.] : Response Books |
| Subject: | Marketing | Globalisierung | Globalization | Internationaler Wettbewerb | International competition | Indien | India |
| Extent: | 277 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000978224