Marketing in the sharing economy
Year of publication: |
2019
|
---|---|
Authors: | Eckhardt, Giana M. ; Houston, Mark B. ; Jiang, Baojun ; Lamberton, Cait ; Rindfleisch, Aric ; Zervas, Georgios |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 5, p. 5-27
|
Subject: | access-based consumption | competition | consumer behavior | digital platform | marketing and society | marketing strategy | prosumer | regulation | sharing economy | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Digitale Plattform | Digital platform | Marketingmanagement | Marketing management | Regulierung | Regulation |
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