Marketing in University-Industry Technological Collaboration : Communication and Research Commercialization

by Malgorzata A. Grzegorczyk

Introduction -- Chapter 1 The key to effective university–industry technology transfer and commercialisation. -Chapter 2 The complexity of university – industry relationships. - Chapter 3 – Customer discovery and innovation validation -- Chapter 4 – Marketing communications in research commercialization -- Chapter 5 Lessons and Recommendations.

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Grzegorczyk, Malgorzata A.
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan
Subject:	Hochschule \| Higher education institution \| Technologie \| Technology \| Forschungskooperation \| Research collaboration \| Marketing

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Extent:	1 Online-Ressource(XV, 80 p. 19 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-83678-8 ; 978-3-030-83677-1 ; 978-3-030-83679-5
Other identifiers:	10.1007/978-3-030-83678-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012694975