Marketing, influencers y similaridad : rasgos de personalidad compartidos con sus seguidores
Pablo Arturo González Loyola, Paul Andrés Correa Jiménez, Pablo Andrés Pugo Bacuilima
| Year of publication: |
2024
|
|---|---|
| Authors: | Loyola, Pablo Arturo González ; Jiménez, Paul Andrés Correa ; Bacuilima, Pablo Andrés Pugo |
| Published in: |
Revista de marketing y publicidad : revista semestral. - Madrid : Centro de Estudios Financieros, ISSN 2792-405X, ZDB-ID 3122839-2. - 2024/2025, 10, p. 1-22
|
| Subject: | influencers | personality | followers | social media content | leadership | marketing 2.0 | brand advocates |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Spanish |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.51302/marketing.2024.21397 [DOI] hdl:11159/654527 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015046356