Marketing information : a competitive analysis
by M. Sarvary and P. M. Parker
| Year of publication: |
1996 ; (Rev. version of 96/01/MKT)
|
|---|---|
| Authors: | Sárváry, Miklós ; Parker, Philip M. |
| Publisher: |
Fontainebleau |
| Subject: | Informationsmarkt | Information market | Informationsdienstleister | Information service provider | Marketingtheorie | Marketing theory | Theorie | Theory |
| Extent: | [ca. 60] S. in getr. Zählung |
|---|---|
| Series: | R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers. - Fontainebleau, ZDB-ID 1231885-1. R&D / INSEAD / INSEAD ; 96,59 : MKT |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000945682