Marketing information : a strategic guide for business and finance libraries
Wendy Diamond; Michael R. Oppenheim
| Year of publication: |
c2004
|
|---|---|
| Authors: | Diamond, Wendy ; Oppenheim, Michael R. |
| Publisher: |
Binghamton, NY [u.a.] : Haworth Information Press |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXVI, 342 S 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Co-publ. simultaneously as: Journal of Business & Finance Librarianship, vol. 9, nos. 2/3 2004 and vol. 9, no. 4, 2004. - Includes bibliographical references and index Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics |
| ISBN: | 0-7890-2112-9 ; 0-7890-6006-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851723