Marketing information system and marketing research
editor Alan Thompson
| Year of publication: |
[2014]
|
|---|---|
| Other Persons: | Thompson, Alan (ed.) |
| Publisher: |
London, UK : Koros Press Limited |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Marktstruktur | Market structure | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 272 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78163-405-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011491823