Marketing Initiatives, Expected Cash Flows, and Shareholders' Wealth
Year of publication: |
2008
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Authors: | Rao, Ramesh K.S. ; Bharadwaj, Neeraj |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 1, p. 16-26
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