Marketing & Innovation 2021 : Digitalität – die Vernetzung von digital und analog
Julia Naskrent, Marcuss Stumpf, Jörg Westphal (Hrsg.)
| Alternative title: | Marketing und Innovation 2021 |
|---|---|
| Year of publication: |
[2021]
|
| Other Persons: | Naskrent, Julia (ed.) ; Stumpf, Marcus (ed.) ; Westphal, Jörg (ed.) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Innovation | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 298 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German ; English |
| Notes: | Beiträge in deutsch und englisch |
| ISBN: | 978-3-658-29366-6 ; 3-658-29366-7 ; 978-3-658-29367-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012162965