Marketing innovation: a resource-based view of international and local firms
Year of publication: |
2013
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Authors: | Gupta, Suraksha ; Malhotra, Naresh |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 2 (22.3.), p. 111-126
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