Marketing innovations in the automotive industry : meeting the challenges of the digital age
Elena Candelo
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Candelo, Elena |
| Publisher: |
[2019]: Cham : Springer |
| Subject: | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Innovation | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxv, 192 Seiten |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-15998-6 ; 978-3-030-15999-3 |
| Other identifiers: | 10.1007/978-3-030-15999-3 [DOI] |
| Classification: | Marketing ; Produzierendes Gewerbe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996925