Marketing innovativeness on marketing performance : role of religio-centric relational marketing strategy
Year of publication: |
2020
|
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Authors: | Mulyana, Mulyana ; Hendar, Hendar ; Zulfa, Moch ; Ratnawati, Alifah |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 19.2020, 1, p. 52-74
|
Subject: | CRM capabilities | market sensing capabilities | Marketing innovativeness | marketing performance | religio-centric relational marketing strategy | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Marketing | Innovation |
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