Marketing Insights - Double Jeopardy Revisited, Again
| Year of publication: |
2002
|
|---|---|
| Authors: | Ehrenberg, Andrew ; Goodhardt, Gerald |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 14.2002, 1, p. 40-42
|