Marketing-Instrumente : Grundlagen der Marktbearbeitung
Jochem Müller (Hrsg.)
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Other Persons: | Müller, Jochem (ed.) |
| Publisher: |
Lohmar : Eul |
| Subject: | Marketingmanagement | Marketing management | Marketing | Werbeplanung | Advertising planning | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 189 S. Ill., graph. Darst. 21 cm, 310 gr. |
|---|---|
| Series: | Reihe: Marketing-Praxis : Schriften des Instituts für Kreatives Marketing. - Lohmar : Eul, ZDB-ID 2397468-0. - Vol. Band 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. und URL-Verz. S. 179 - 189 |
| ISBN: | 978-3-89936-541-2 ; 3-89936-541-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012878354