Marketing Intelligence & Planning

Reviews two books and one journal article. All three are concerned with the future of marketing in a rapidly changing environment. The first book and the article strongly challenge the conventional wisdom while the second book reviews best practice in the oldest profession in the marketing world.

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Year of publication:	1993
Authors:	Thomas, Michael J.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 11.1993, 6, p. 3-4
Publisher:	MCB UP Ltd
Subject:	Brands \| Relationship marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001120 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946878