Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Francisco J. Martínez-López; Jorge Casillas
Year of publication: |
2009
|
---|---|
Authors: | Martínez-López, Francisco J. ; Casillas, Jorge |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 714-731
|
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Fuzzy-Set-Theorie | Fuzzy sets | Evolutionärer Algorithmus | Evolutionary algorithm |
Saved in: