Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
Year of publication: |
2012
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Authors: | Viswanathan, Madhubalan ; Sridharan, Srinivas ; Ritchie, Robin ; Venugopal, Srinivas ; Jung, Kiju |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 31.2012, 2, p. 159-177
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