Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Year of publication: |
1994
|
---|---|
Authors: | Chintagunta, Pradeep K. |
Other Persons: | Vilcassim, Naufel (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 11.1994, 3, p. 287-306
|
Subject: | Marketing | Duopol | Duopoly | Theorie | Theory |
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