Marketing issues for business-to-business firms entering emerging markets : an investigation among Italian companies in Eastern Europe
Fabio Cassia and Francesca Magno
| Year of publication: |
2015
|
|---|---|
| Authors: | Cassia, Fabio ; Magno, Francesca |
| Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 10.2015, 1, p. 141-155
|
| Subject: | Emerging markets | Entry mode | Business-to-business | Sales network | Trade fairs | Osteuropa | Eastern Europe | Internationaler Markteintritt | International market entry | B-to-B-Marketing | Business-to-business marketing | Systemtransformation | Economic transition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348530