Marketing issues in Western Europe : changes and developments
Erdener Kaynak; Frederic Jallat, eds
| Year of publication: |
c 2004
|
|---|---|
| Other Persons: | Kaynak, Erdener (contributor) ; Jallat, Frédéric (contributor) |
| Publisher: |
New York, NY [u.a.] : Internat. Business Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Westeuropa | Western Europe | EU-Staaten | EU countries |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | 171 S graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "Marketing issues in Western Europe: changes and developments" has been co-publ. simultaneously as Journal of Euromarketing, vol. 14 (2004), no. 1/2. Includes bibliographical references and index. - Enth. 8 Beitr. |
| ISBN: | 0-7890-2837-9 ; 0-7890-2838-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002435350