Marketing Issues of the eighties
Important aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented.
Year of publication: |
1983
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Authors: | Suchard, Hazel T. |
Published in: |
South African Journal of Business Management. - Cape Town : African Online Scientific Information Systems (AOSIS), ISSN 2078-5976. - Vol. 14.1983, 2, p. 75-79
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Publisher: |
Cape Town : African Online Scientific Information Systems (AOSIS) |
Saved in:
freely available
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