Marketing IT products and services

Jessica Keyes

Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.

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Year of publication:	2010
Authors:	Keyes, Jessica
Publisher:	Boca Raton, Fla. : CRC Press,

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Extent:	1 online resource (xviii, 324 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-09602-0 ; 978-1-4665-3231-1 ; 978-1-4398-0319-6
Other identifiers:	10.1201/9781439803202 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014499736