Marketing : its valuable role in the due diligence process
Year of publication: |
2010
|
---|---|
Authors: | Lambkin, Mary ; Muzellec, Laurent |
Published in: |
Value in due diligence : contemporary strategies for merger and acquisition success. - Farnham [u.a.] : Gower, ISBN 978-0-566-08982-4. - 2010, p. 63-80
|
Subject: | Übernahme | Takeover | Unternehmensbewertung | Firm valuation | Marketing |
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