Extent:
XIII, 255 S
graph. Darst
25 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverz. S. [229] - 238
Erscheint: Ende April 1999 ; kart. : ca. DM 39.00
ISBN: 3-8006-2420-6
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001362469