Marketing-Konzeption : Grundlagen des strategischen Marketing-Managements
von Jochen Becker
| Year of publication: |
1993 ; 5., verb. und erg. Aufl.
|
|---|---|
| Authors: | Becker, Jochen |
| Publisher: |
München : Vahlen |
| Subject: | Marketingkonzept |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 715 S. : graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8006-1749-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004156327