Marketing-Konzeption : Grundlagen des strategischen und operativen Marketing-Managements
von Jochen Becker
| Year of publication: |
1997 ; 6., vollst. überarb. und erw. Aufl
|
|---|---|
| Authors: | Becker, Jochen |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 961 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 907 - 943 |
| ISBN: | 3-8006-2116-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000969339