Marketing-Konzeption : Grundlagen des ziel-strategischen und operativen Marketing-Managements
von Jochen Becker
| Year of publication: |
2013 ; 10., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Becker, Jochen |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marketingkonzept | Marketingziele | Marketing-Mix | Marketingstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXI, 1051 S. Ill., graph. Darst., Kt. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [985] - 1027 |
| ISBN: | 3-8006-4527-0 ; 978-3-8006-4527-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684744