Marketing : Lehr- und Handbuch mit Praxisbeispielen
von Werner Pepels
| Year of publication: |
1998 ; 2., bearb. und erw. Aufl.
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 1207 S. zahlr. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 1174 - 1176 |
| ISBN: | 3-486-24587-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000647234