Marketing : Lehr- und Handbuch
von Werner Pepels
| Year of publication: |
2004 ; 4., völlig überarb. und erw. Aufl.
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVI, 1299, S. XCVII - CXIV graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-486-27538-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008230