Marketing
Ingo Lippmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Lippmann, Ingo |
| Published in: |
Corporate Banking : zukunftsorientierte Strategien im Firmenkundengeschäft. - Frankfurt am Main : Frankfurt-School-Verl., ISBN 978-3-940913-47-0. - 2012, p. 385-418
|
| Subject: | Firmenkundengeschäft | Corporate banking | Bankmarketing | Bank marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009673089