Marketing looks outward
American Marketing Association. Ed. by: William Locander
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Locander, William (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chichago, Ill. : American Marketing Assoc. |
| Extent: | XIV, 127 S graph. Darst. |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 38 Business proceedings / American Marketing Association. - Chicago, Ill. : Assoc., ZDB-ID 610451-4. - Vol. 1976 |
| Conferences: | International Marketing Conference ; (Los Angeles) : 1976. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87757-087-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049891