Marketing-Management. - 2. Aufl. - 1995. - XV, 253 S. : zahlr. graph. Darst. - Literaturverz. S. 234 - 242
| Year of publication: |
1995
|
|---|---|
| Authors: | Berndt, Ralph |
| Published in: |
Marketing ; 3
|
| Publisher: |
Berlin [u.a.] : Springer-Verl. |
| Subject: | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Series: | Marketing ; 3 |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| ISBN: | 3-540-58748-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000791817