Marketing management : a relationship marketing perspective
Cranfield School of Management
| Year of publication: |
2000
|
|---|---|
| Institutions: | Cranfield School of Management (contributor) |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Macmillan [u.a.] |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Marketing | Marketingtheorie | Marketing theory | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 295 S graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben (pbk) ; hbk ; : No price : Formerly CIP |
| ISBN: | 0-312-23186-5 ; 0-333-77749-2 ; 0-333-77750-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001421595