Marketing management : a strategic approach with a global orientation
Harper W. Boyd ; Orville C. Walker ; Jean-Claude Larréché
| Year of publication: |
1998 ; 3. ed., internat. ed.
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|---|---|
| Authors: | Boyd, Harper W. ; Walker, Orville C. ; Larréché, Jean-Claude |
| Publisher: |
Chicago, Ill. [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 547 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-22632-6 ; 0-07-115429-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362864