Marketing management : a strategic decision-making approach
John W. Mullins ; Orville C. Walker
| Year of publication: |
2009 ; 7. ed., internat. ed.
|
|---|---|
| Authors: | Mullins, John W. |
| Other Persons: | Walker, Orville C. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Strategische Planung | Entscheidungsfindung | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 551 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-07-126776-X ; 978-0-07-126776-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004939117