Marketing management : a value-creation process
Alain Jolibert ; Hans Muehlbacher ; Laurent Florès ; Pierre-Louis Dubois
| Year of publication: |
2012 ; 2. ed., rev. ed.
|
|---|---|
| Authors: | Jolibert, Alain |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Unternehmen | Marketingmanagement | Wertschöpfung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 441 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-24095-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009623731